Vinopal Title & Abstract

Vinopal Title and Abstract contacted Kella to “refresh” their logo and re-design their website. We believe their new website helps feature all of the services they offer.

Vinopal, located in Eau Claire WI,  is a full service title agency established on the premise of customer service. Our knowledgeable and friendly staff is eager to assist you in your home purchase, mortgage refinance or home construction.

STS Concrete Solutions
Kella provided STS Concrete Solutions with the complete package; Logo Design, Business Cards, Promotional Flyer and Website Design.

STS Concrete Solutions, located in Spring Green Wisconsin is dedicated to serving Wisconsin, Minnesota, Iowa and Illinois for all concrete flooring and sub-flooring needs. They specialize in fixing un-even floors, epoxy finishes, concrete work and even provide steel system construction in a wide variety of building choices.

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SEO, stands for Search Engine Optimization and for most people, is a pretty confusing topic. Everyone knows you can’t judge a book by it’s covers and the same applies for websites. You may have the most creative graphically designed website but, without completing the other pieces of the puzzle, no one will see it. 

SEO is the other necessary piece of the puzzle but, what does that mean? In short, search engine optimization is the process of improving ranking in search engine results. There are many tactics to improve “organic or natural” rankings and it’s no longer enough to simply add META tags, stuff keywords or do search engine submission of your site to a thousand search engine indexes and directories. SEO is a multi-step process that requires detailed research, exceptional programming, planned link building and patience.

Many web firms will provide you a pretty website, accompanied by a high price tag and no optimization. At Kella Design, we know how important it is to have Google on your side. That’s why all our proposals include SEO – so we can continue to build your relationship with Google, the most powerful search engine in the world!

Questions? We realize there is a lot of information to digest. Feel free to contact us!

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Lately it seems like there is not enough time in the day! Between both of us having full-time jobs, being the parents of a crazy little monster and juggling everyday life and Kella Design, I am surprised we find time to lay our heads on our pillows most nights.

Don’t get me wrong, we are so grateful for all of the things mentioned above and truly appreciative of the success we are experiencing with Kella Design. All the hard work put in has given us quite the pretty portfolio. We have been pushing out so much work lately that I wanted to take the time to show off some of the most recent projects:

Dunner’s Lawn Service
Shaun Andersen approached Kella looking for a logo, website, business cards and trifold brochure to give his new business venture a professional look. We really like how the finished product turned out.

Sew Country
Cathy Lee, owner of Sew Country, located in Clear Lake WI, knew it was time to take her business online. Kella Design provided the fabric store with a website that allows Sew Country the opportunity to feature their many fabrics as well as sell them online through an e-commerce solution.

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Make no mistake about it.  It doesn’t matter if you have a powerful arsenal of promotional techniques, if you fail to impress and engage your visitors in 10 seconds or less, you’re most likely to lose them. If you want to lower your bounce rate, here are a few tips to do just that.

What’s a Bounce Rate?
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. The more compelling your landing pages are, the more visitors will stay on your site and convert.

1. Keep it Simple
Without a doubt the design of your website is the most important factor in trying to reach this goal. Websites that offer no white space for eyes to take a break can become annoying and cause people to leave. Keep the design simple, yet attractive. Use colors to draw attention to different areas, but don’t overwhelm.

2. Highlight Your Goods Above the Fold
Put your important items towards the top of the page. If you have an online store, showcase your products near the top. If you provide a service, display your work at the top. Strut your stuff and make sure people can see it. (Yes, flaunt it!)

3. Make your Navigation user-friendly (menu)
Your website should have a user friendly menu that allows any visitor to find what they are looking for quickly and easily. Try to avoid using complicated drop-down menus and don’t bury your pages more than 2 clicks away from the homepage. I suggest using text links that contain keyword and staying away from flash menus.

4. Display Hotspots
A website hotspot is an area where people are automatically drawn to on the homepage. They are designed to get visitors to important pages quickly without even using the navigation bar. Hotspots will help you push a “call to action” or a product that you really want to sell. Make sure they are colorful and stand out from the rest of the website.

5. Improve Page Load Time
Make sure you have optimized the size of your images, kept the text/html code clean, and have designed the homepage to load in the quickest time as possible. If I have to wait all day for a page to load, I have already left the site before it even had a chance to finish.

6. Be Readable
Organize the content on the site to be legible and not just a huge mess. Bold the headers, italicize necessary content and make everything interesting to read or at least make people want to continue reading.

7. Place Search at the Top
In case people can’t find what they are looking for, they can resort to a site search. Some visitors get lost because they can find “exactly” what they want, they now have a quick fix for that.

8. Remove Auto-Plays or Pop-ups
Videos are nice, but they are not nice when your speakers are turned all the way up and the baby is sleeping in the next room. It is annoying, but not as annoying as ads that pop-up when you first come to a website. Get rid of them!

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