So you’re on Facebook and you’ve taken it one step further and set up a fan page, now what? It’s time to optimize your page and use the power of social networking to bring traffic to your website and put dollars in your pocket.

Below are a few tips that can help:

Create Ideal Profile Picture – Attracting attention is the key to getting new fans, and your profile picture is first thing people see. Ensure fans can see your entire image by creating a profile picture that is 200 pixels wide, while height can vary as needed. This is important to know because Facebook will automatically crop images and your logo may be cut off.

Claim your Username –  I can’t stress this enough – this will make it easier for people to find you on Facebook. With that being said, make sure you keep it simple. (ie. www.facebook.com/yourcompanyname) For more information on how to claim your username click here (http://www.facebook.com/help/?page=896#/help.php?page=897)

Optimize Your Share Preview – Personal profiles as well as fan pages give you the opportunity to share links. This feature also allows users to select thumbnails images to be displayed, make sure you use the images as eye candy to attraction attention to the content that is being pushed.

Define A Schedule – It’s sounds stupid, but this is the biggest step that is missed. Create a calendar to use as a guide for your updates. Make sure you mix up different update types: status, link, note, photo or video updates. You don’t want your wall flooded with the same thing over and over again. Keep the content interesting, while letting fans know you’re the expert.

Check Your Page Insights – Just like analytics on your website, your fan page has tracking as well that can tell you the data/demographics you want to know about your fans. Your page views, post quality, interactions and number of new fans are all important. Pay attention to it!

If you would like Kella Design to put together a complete social media marketing plan for you or your company, please click here.

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