Value relationships and believe that people come first.
We love full-service clients that really allow us to be a part of their brand so when we were contacted by Capitol Bank, we were excited to get started by creating a new and improved web presence. Our goal was to highlight the fact that they offer financial services for personal and business, as well as private banking.
With search engine optimization in mind, we created a secure and responsive website, with a user-friendly content management system to allow the Capitol Bank team the ability to make changes to the website as needed.
We then quickly moved onto updating the print collateral to create brand cohesion. We chose to design separate pieces that individually targeted both personal & private banking customers.
Since everything was fresh & new our next task was to generate traffic and actionable leads. After much strategy to determine who the target market was, we created dedicated landing pages to direct highly focused paid search campaigns through Google AdWords.